Editorial Emergency recently held its first business-development conference. It was a two-day event marked by the exchange of ideas, the targeting of prospects and the writing of pitches. This high-level confab unfolded at Highland Perk, a new coffeehouse located in the Highland Park section of Northeast Los Angeles (which those of us who live and work here fondly call "NELA").
Following this note to readers is a personal reflection titled "Daddy Was an Entrepreneur." Among other things, it establishes the importance of delegating responsibility as the bedrock of a successful entrepreneurial venture. EE's own invaluable team is acknowledged there. But what you will not find is mention of a business-development associate. For the immediate future, we are growing on our own.
We've been in the enviable position of enjoying prodigious referrals, good word of mouth, virulent viral marketing — for more than two years the work has just come to us. But now, as the rappers like to say, we're takin' it to the next level.
We have a full complement of brilliant business-development initiatives stacked up on the tarmac: higher-education marketing, entertainment-company employee training, a Center for Nonprofit Management presentation, media outreach, database expansion. The problem: so much inspiration, so little time (we've been especially busy reviewing films and writing ad copy; the latter has turned our daily discourse into an endless volley of potential taglines, some of them classics, like this one for a company offering packaging among its slate of services: "We don't just think outside the box — we think about the outside of the box"). In meeting our clients' needs, we've neglected EE's. The solution: BizDevCon '07, in which the EE brass hang up the "Gone Fishin'" sign and head for the relative isolation and bottomless cup provided by the local java joint, presided over by fellow entrepreneur Scott Robbins (photo).
The necessity of full-time immersion in business development tends to separate the entrepreneur from the employee (unless, of course, said employee is a business-development executive). This issue of "Editorializing" explores other hallmarks of that distinction, including the embrace of risk, the freedom/security tradeoff and the self-realization impulse we call the entrepreneurial spirit. Also found herein is an Interesting People profile on Worn Free's Steve Coe, whose T-shirt enterprise has become a favorite of the hipoisie; a how-to-set-up-your-home-office-tech-apparatus Q&A with Din-Zek Industries principal Jim Dinda (himself a successful entrepreneur); and a Round & Shiny appreciation of The Fratellis, Michelle Penn and Extra (Penn and Extra frontman Jim Mills are independent artists and thus, you guessed it, entrepreneurs).
Now for a little something from BizDevCon '07 ...
CLIENTS AND READERS WE'D LIKE TO BECOME CLIENTS: Invite your e-blast list, bulletin board or other online forum to visit our site and subscribe to "Editorializing" and you'll receive a 20% discount on your next EE project. Such a deal!
And finally, the moment you've all been waiting for: all-new Not Our Clients boners — now with extra mortification!