Editorializing

A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#51 (Aug. 10, 2011): 800-Pound Gorillas

In this issue we beat the summer heat by wading in the Spotify stream; reckon the cost to business of spelling mistakes and other errors; and devolve into the hairy realm of Not Our Clients. Join us, won't you?

Why Spotify Hits the Spot

ImageI spent a few years around the turn of the millennium on the technology beat for a music-biz trade magazine. During that time, as visionary theorists dreamed of a frictionless "celestial jukebox," I saw a lot of gizmos and applications come and go.

But every once in a while something emerged that genuinely looked like a game-changer. I was the first journalist to correctly predict that Apple's pending mystery product, a subject of crazed speculation, would be a thing called the iPod (yes, I had a source). And its unveiling made clear that Cupertino was poised to transform the way people consume music.

But what, since then, has changed the game?

Read the rest here.

Proof Positive: Spelling Mistakes Cost You Money

ImageI've long longed for hard evidence that spelling errors — not to mention crimes against grammar, syntactical atrocities, malapropisms and the rest (R.I.P. Sherwood Schwartz) — do more than just offend. I've habitually hazarded, "If only I had incontrovertible corroboration that misspellings impugn the credibility of whatever product or service you're offering and thus ultimately result in lost sales."

Finally, from across the pond, proof: an article entitled "Spelling Mistakes 'Cost Millions' in Lost Online Sales."

Read the rest here.

 

Not Our Clients: Rise of the Marketing
of the Planet of the Apes Edition

We've been hearing about guerrilla marketing for some time. This, however, is something new.

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But after that they're going right back to the zoo. (Thanks to Lisa Jenkins for releasing this one.)

Between us primates, somebody's unclear on the concept. Have you seen a gaffe that makes you question your faith in evolution? This e-mail address is being protected from spambots. You need JavaScript enabled to view it If we add it to the Not Our Clients banana-peel collection, you'll receive an iTunes gift card, which you can redeem for such ditties as "Shock the Monkey," "Apeman" or anything by Mandrill.


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Editorial Emergency puts words in your mouth.
Assuming you're a marketer, creative, lifestyler, publicist, artist and/or do-gooder
who wants to connect with and persuade consumers.
We've worked for these kinds of clients on this kind of stuff.

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