A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#53 (Oct. 31, 2011): An Engaging Issue

In this issue we update our status with social-marketing maven Lisa Jenkins, clear away the cobwebs surrounding a cadre of commonly confused words and serve up an extra-cheesy Not Our Clients with a surprisingly floral note. And though we don't have a Halloween feature this time, we humbly offer this little film festival. In any case, we believe the following will add a chewy morsel or two to your trick-or-treat sack.

Social Studies: Online Marketing With Lisa Jenkins

ImageIn addition to being a treasured friend of Editorial Emergency, Lisa Jenkins is a trove of marketing know-how. She's presently VP of Client Services at L.A.-based firm The Marketing Distillery.

Prior to landing this plum gig, she brought her copious imagination, enthusiasm and common sense to Warner Bros. Records, House of Blues Entertainment and other high-profile entities. Among the titanic brands she's advanced are Sony PlayStation, AT&T and Lucasfilm.


Lisa's also the co-creator and co-host of the inspired pop-culture podcast The Nerd Out. We relished the opportunity to pick her marvelous brain.

Read the rest here.

Flash Card: Setting a Few Parameters

ImageThough I became an editor partly because I enjoy finding fault in the work of others, I have on occasion tried to help my fellow man and woman right some of the more popular wrongs perpetrated against the language.

Longtime readers will recall our series "Suffering From Homophonia?" Therein we offered hints about how not to confuse "your" and "you're"; "there," "their" and "they're"; and, in a particularly meaty installment, "peek," "peak" and "pique," "principle" and "principal," and "shudder" and "shutter."

We've also paid tribute more than once to Mrs. Malaprop, teasing out the difference between "anecdote" and "antidote," "prospective" and "perspective," and "prostrate" and "prostate," not to mention "staunch" and "stanch," "tenet" and "tenant," and "gamut" and "gambit."

Read the rest here.


Not Our Clients: Garden-Fresh Edition

As we indicate in the Flash Card piece above, it's not inconceivable that someone might confuse "flour" and "flower." But if your business involves using the former to make pizza, you'd be well advised not to mix up the two in your marketing materials — lest consumers expect poppies with their pepperoni.

More "D'oh!" than dough.

Kudos to regular reader Julie Lancaster of Denver for this saucy submission; she'll be receiving an iTunes gift card in 30 minutes or less. Have you spotted a slice of greasy grammar? A published pie with torturous toppings? A content calzone that should've been cooked a bit longer? Box it up and This e-mail address is being protected from spambots. You need JavaScript enabled to view it If we decide to deliver it with the next batch of indigestible comestibles known as Not Our Clients, you too will receive an iTunes gift card, redeemable for such thick-crust musical fare as "Scenes From an Italian Restaurant," "Hang on Little Tomato" or anything by Infected Mushroom.

Editorial Emergency puts words in your mouth.
Assuming you're a marketer, creative, lifestyler, publicist, artist and/or do-gooder
who wants to connect with and persuade consumers.
We've worked for these kinds of clients on this kind of stuff.

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