We love what we do, and it's a joy meeting and collaborating with our diverse array of clients. Apparently the good vibes are mutual.
"I was pitching a new show to VH1 and needed a written presentation in a hurry," relates Melinda Gedman.
"I can't recommend Editorial Emergency highly enough!" – Janet Grey, interior stylist"Writing isn't my specialty, and I nearly had a meltdown. But then I called Editorial Emergency, and they whipped up a brilliant proposal that same day. VH1 liked my idea and we're moving on to the next step. Thanks, EE!"
"Props to Julia of Editorial Emergency for doing a fantastic job copyediting my website," adds interior stylist Janet Grey. "Julia was great fun to work with and made me feel good, rather than insecure, about my own writing; she was very tactful and gentle. She took my timeline seriously and worked very quickly. I can't recommend Editorial Emergency highly enough!"
Preventive Care for PR
Not Our Clients: It's as Good as Its Reputation
Here's one of the latest entries in our internationally renowned "Not Our Clients" section.
Not Worth the Efforting and Other Tales of Usage Woe
Though some may fear the stickler, EE's vigilance about proper usage has struck a chord with at least a few people.
"A friend has just led me to your commendable site," writes one media professional. "I offer you the nauseating neologism 'efforting,' which is used quite a bit where I work, at [a major television-news organization]. I love working here, truly I do. But when I see or hear 'We are efforting new video,' I just want to scream. What's wrong with 'trying to get'? Okay, so it's four more letters. We are not that busy – we're just not. I guess if you decide to publish this, please leave my name out of it in case someone might 'effort' to hassle me over it. Thank you."
Worry not, beleaguered newsperson. We'll do our part to ensure that 'efforting' is relegated to the junk heap of jargon. We've sent you an EE red pen as a token of our appreciation.
"Something I find creeping up on us is the discrete/discreet problem," fellow stickler David Slodki points out. "It's as if nobody knows that there is even a difference between the two words." Dave feels no need to be discreet about this issue, although he provides no discrete examples.
Mr. Slodki also offered us his own tactic for discerning "its" from "it's" (saying "his, hers, its" to himself), as did Andy Adelewitz. "The way I finally got my mom, at age 45, to grok the it's/its thing," Andy explains, "was by pointing out that its works the same way, in the same context, as 'his.' So just personify whatever you're talking about. 'The coat fell off its hook.' 'The coat fell off of his hook.'"