A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#61 (September 2012): This Issue's for YOU

We can't emphasize enough how happy we are to be presenting this issue, which stresses not only the importance of voting (for a winner in our My Favorite Tagline contest) but emphasis itself. Oh, and we're also thrilled to bring you a Not Our Clients that highlights the value of spell-checking your onscreen headline. Why WOULDN'T you read on?

The My Favorite Tagline Contest: Time to Vote

The fateful day has arrived: Which submission will prevail in EE's My Favorite Tagline Contest and earn its contributor a $100 Amazon gift card? It was difficult, but we've winnowed the suggestions to three finalists; now we invite you, dear readers, to pick the winner.

  1. We Know Drama (TNT), submitted by Melissa Smith
  2. The Fabric of Our Lives (America's Cotton Producers
    and Importers), submitted by Patty Micciche
  3. Pushing the Boundaries of Taste (Wienerschnitzel), submitted by Jane Fontana

To cast your vote, head over to the EE Facebook page. Polls close Oct. 18 (rest assured we're taking every precaution to prevent voter fraud). It's in your hands.

Red Pen Diaries: Emphatically Yours

Why should YOU cook?

That's the piquant tagline our client Lisa Feinstein whipped up to promote her catering business, Provisions.

The reason this tagline is so delicious is Lisa's emphasis on the word "you." The distinction between the emphasized "you" and the unemphasized "you" is subtle yet important, particularly in furthering the Provisions brand.

Read the rest here.

Not Our Clients: Legitimately Agape Edition

The travails of science-challenged Senate candidate Todd "Legitimate Rape" Akin have been well publicized, but the news outlets rushing to cover the story were perhaps in too much of a hurry, as evidenced by the misspelling below. Maybe MSNBC's producers imagined TV screens would magically reject this word, which is clearly not legitimate. But despite the program's name, the mistake did not fix itself.

Wit's got nothing to do with it.
(Thanks to Jeremy Helfgot for reporting in.)

You can find the rest of this month's ill-conceived entries on the official Not Our Clients page. Have you spotted an error that makes you feel violated? This e-mail address is being protected from spambots. You need JavaScript enabled to view it . If it gives birth to a new item, we'll slip you an Amazon gift card, redeemable for such informative materials as Where Do Babies Come From? (Boy's Edition); It's Not the Stork: A Book About Girls, Boys, Babies, Bodies, Family and Friends; and The News About the News: American Journalism in Peril.


Editorial Emergency puts words in your mouth.
Assuming you're a marketing, branding or communications pro
who wants to connect and persuade.
We've worked for these kinds of clients on this kind of stuff.

In case of editorial emergency, break glass and call ...

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