A Monthly Meditation on Branding and Language
From Your Favorite Copy Shop, Editorial Emergency

#62 (October 2012): Pumpkin on Your Palate

In this issue we crown the winner of our tagline contest; help you distinguish "palate," "palette" and "pallet"; and serve up the foulest Not Our Clients this side of a Pu Pu platter. Happy Halloween and bon appétit!

EE's My Favorite Tagline Contest: We Have a Winner!

It's been a brutal election, but it's finally over.

No, we're not talking about the U.S. Presidential race, which will drag on for yet another week. The battle in question is our My Favorite Tagline contest, which transpired on the EE Facebook page and invited the community to anoint one of three classic taglines submitted by our contestants. The winner? "Cotton: The Fabric of Our Lives," which edged out Der Wienerschnitzel's "Pushing the Boundaries of Taste" ("TNT: We Know Drama" was a distant third).

Congratulations to Patty Micciche of Eagle Rock, Calif., whose entry nets her a $100 Amazon gift card. Our thanks to everyone who nominated taglines and voted. We're already concocting our next contest.

Flash Card: Making Homophones More Palatable

I like to think I have a sophisticated palate, a refined appreciation of the finer food and drink that fiddle fabulously on the roof of my mouth, or as Merriam-Webster.com defines "palate," "the roof of the mouth separating the mouth from the nasal cavity." That would be the primary, anatomical definition. The secondary, more appetizing definitions are "a usually intellectual taste or liking" and "the sense of taste."

It won't surprise you to find that I equate "palate" with "palette," the former evoking the culinary creativity of, say, Munch Drunk Love mastermind Matt Barr, my favorite molecular gastronomist. Matt is truly a mad scientist in the kitchen, but it's his artistry therein I think of when I think of "palate" and "palette."

Read the rest here.

Not Our Clients: Truth in Advertising Edition

A large, well-designed, professional-quality placard should really boost our business, and — d'oh!

Note to self: Don't order the Crab Rangoon.
(Thanks to Henry Alpert for fishing this up.)

As noted in the caption, this unappetizing item was sent our way by fellow word nerd Henry Alpert, who publishes the excellent language blog The Awkward Adverb. Henry was particularly amazed that the sign's authors could commit such a scatological gaffe yet still manage to spell "beignets" correctly.

You'll find this month's other unspeakable specials on the Not Our Clients page. Have you been put off your food by a poorly prepared serving of signage? Drop it in a doggie bag and This e-mail address is being protected from spambots. You need JavaScript enabled to view it . If we add it to our menu, we'll send you an Amazon gift card, redeemable for such crustacean commodities as The Totally Crab Cookbook, a novelty crab hat or the sci-fi classic Attack of the Crab Monsters.


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