1. You’re a businessperson with a commercial brand – you have products and services to sell.
2. You’re a job candidate with a personal brand – you have qualifications and experience to promote.
You need written materials to connect with your target audience and convince them to go with you instead of your competition. But you’re not sure what to write or how to write it.
We’re writers. We have a way with words. We’re so excited to use our words to tell your brand story that we’ve been called nerds. WORD NERDS.
WHAT WE BRING TO YOUR BRAND STORY
DEFINITION
90%
DIFFERENTIATION
75%
FOCUS
95%
MEMORABILITY
85%
RELATABILITY
80%
PERSONALITY
85%
PERSUASIVENESS
80%
POLISH
75%
PIZZAZZ
85%
OUR WORK
SERVICES
Writing, writing and more writing. Though we’re also crack copyeditors and punctilious proofreaders. We’d love to write – or rewrite – some of these for you.
FOR BUSINESSPEOPLE / COMMERCIAL BRANDS
BRAND IDENTITY
Key messaging: Boil down your bullet points.
Mission statements: Purpose, people.
Taglines: Say it in seven words (or fewer; notice we didn’t say “less”).
CONTENT
Website copy: Content is queen – of your SEO.
Email campaigns: Make their in-boxes sizzle.
Newsletters: Be the one they read.
Blog entries: Kindle a convo.
Video scripts: Give that video a viral chance.
White papers: Make the data sing.
MEDIA
Company profiles: Vaunt your vision.
Executive bios: Tell your origin story.
Press releases: Get some coverage.
E-blasts: Alert the media.
ADVERTISING
Ad copy: Connect and conquer.
Sponsored content: “Advertorial” is not a four-letter word.
MARKETING COLLATERAL
Brochures: Fold up your bona fides.
Postcards: Leave them something to remember you by.
SALES & BIZ DEV
Product descriptions: Make your customers drool.
Sales sheets: Cheat sheets for your sales force
Pitches: Get what you want.
Pitch decks: Back that ask up.
FOR JOB CANDIDATES / PERSONAL BRANDS
EMPLOYMENT
Resumes: Say it with me: “Targeted performance storytelling.”
LinkedIn: BE the click bait.
Cover Letters: Get called in.
ADVANCEMENT
Executive Bios: The vision thing.
Influencer Articles: Raise your profile.
Portfolio Case Studies: Problem/solution/results
ABOUT
Editorial Emergency is headed by word nerd Julia Rubiner, who’s been a writer her entire professional life.* She started out in Port-au-Prince, Haiti, where she was editor of the Union School PTA Newsletter. She then moved to Frankfort, Michigan, becoming a staff writer at the Benzie Country Record-Patriot, a weekly newspaper. Next up: Detroit, and a position at Gale Research, home to the reference series “Contemporary Musicians,” which Julia edited.
She moved to Los Angeles the day of O.J.’s Wild Ride, later serving as publicity editor for Geffen Records, then DreamWorks Records, before launching Editorial Emergency** as a copywriter. From 2009-2018 she teamed with the Keva Dine Agency on Creative Profiles, a personal-branding consultancy.
* Julia has also been a combine driver, a cheesemonger and Madonna’s lap-dance stand-in, but let’s not get off topic.
** When she’d take a vacation from her job as publicity editor, Julia would leave her boss a status report of all active projects with relevant contact information. She titled the dossier “In Case of Editorial Emergency.”
HERE'S SOMETHING WE DIDN'T WRITE
Julia, this is just going to sound over the top, but I LOVE YOU even more now that I've read some of your writing. What you have done with the deck is just incredible. I'm really not exaggerating when I say this. It's just beautiful, and it gives me a small window into what you do and how good you are at it. I'm not actually a crazy person. I just really liked what you did!! Thank you for the collaboration.
ANN WILLMOTT
Co-founder, The Rabbit Hole: A Woman-Powered Blockchain Community
